About SunRoc Events
SunRoc Events was founded with the following, unwavering goals:
Be flawless in execution
Always exceed expectations
Cultivate a culture of creativity
Work seamlessly with our partners
Never forget the end goal
It’s simple, really. You are running a business, and your time is limited. Your focus needs to be where you shine. Put your confidence in SunRoc as your event planning partner, and we’ll not only help you upscale your business-generating tactics through events, we’ll sweat the small stuff- while always working toward the big picture end goals.
From helping you retain current clients, growing new business, showing appreciation to your employees, lead generation and more… when well-yielded events can be the hidden tool in your toolbox to give you a competitive advantage. And we’re the people who take the guesswork out of it for you.
We scale our services to help you at any stage in your organization’s event strategy- and are ultra-creative in our ideas and execution. Current times have allowed us to flex our ability to utilize new and unique ways to achieve event-related goals, aside from traditional, in-person events. We have done it all and, still, we never stop thinking of innovative solutions to today’s event problems.
About Our Founder
Gina Litterini, VEMM, is a top-tier event planning expert who hails from Western PA. Her rich background in all things business-event-related (including marketing, communications, media, and promotions), help guide our team with enthusiasm and successfully strategize with our partners.
Gina majored in Communications at the University of Pittsburgh, before moving to New York City, where she gained valuable experience at Clear Channel Radio and The Oxygen Network. That business foundation paved the way for her move to Philadelphia, and her media career at Univision, Spanish television. Most recently, Gina honed her skills at the national law firm of Pond Lehocky, beginning her career there as Marketing Director. She excelled across the board but found her true passion in special event planning, recognizing the unique advantage exceptional special events can give an organization. Her particularly adept skill in this area was recognized by the firm, and she was named Director of Events, tasked with building out a robust team that planned close to 150 events a year. Gina is certified in Virtual Event & Meeting Management (VEMM) to further help her clients navigate an ever-changing environment.
COVID-19 brought layoffs at the firm, and Gina decided to look at her current situation as the opportunity to follow her long-held dream- to take her passion and expertise and open her own business. She is especially excited about working with clients, one-on-one, learning about you, your company, your goals, and partnering to plan the events that will separate you from your competition, elevate your brand and achieve results.
Gina currently resides in Irwin, PA, with her husband Anthony and two children. The name SunRoc is a combination of two of the most important people in her life, her children Sundra (Sunny) and Rocco. They are both her sunshine and her rock, bringing her joy and keeping her grounded. Incorporating their names into the name of her business serves as a reminder that, at the end of the day, it is all about family, happiness and finding the things in life that connect us, a philosophy that runs through everything she does. She looks forward to connecting with you.
“Events have the power to change organizations, to elevate their profile, to enhance their competitive advantage and produce real results. I’m passionate about their power and I’m skilled at making them a success. I can’t wait to partner with you.”
— Gina Litterini, VEMM, Founder, SunRoc Events